FMCG: Fast-Moving Consumer Goods
Fast-Moving Consumer Goods, or FMCG, are also known as consumer packaged goods (CPD).
These are products that are sold quickly and are often not long-lasting. Consumer Packaged Goods is another name for it (CPG).
The examples of FMCG products are,
- Soft drinks
- Processed foods
- Cosmetics like eyeliner, lip balm, Batching Soaps, deodorants.
- General using products like toilet soaps, toilet paper, shower cap, face towel
- The over-the-counter drugs (OTC) etc.
- FMGC goods have a short shelf life and are routinely changed or sold after a few days, weeks, or months.
- Although the profit margin for FMGC items is very modest, they are often sold in big quantities, resulting in a good overall profit.
- The success of fast-moving consumer goods largely depends on distribution network, brand equity, marketing, and understanding of consumer behaviour or demands in current situation.
- The FMCG business is the 4th largest sector in the Indian economy. It creates 5% of the total factory employ service in India.
- Growing awareness, easier access to products, and changing lifestyles are all factors contributing to the sector’s rise.
Characteristics of FMCG products
1) From the consumers’ perspective:
- Use is required.
- Purchases made frequently
- Low cost
- There is no need to select.
- There are numerous options available.
2) From the marketers’ perspective:
- Low margin
- High distribution network needed
- Daily delivery
Top Indian FMCG Companies
- Himalaya Healthcare Ltd.
- Nirma
- Hindustan Unilever
- Amul
- Pidilite Industries
- Zydus Wellness
- Haldiram’s
- Dabur India Ltd.
- Emami
- Britannia
- ITC
- Parle Agro
- Colgate Palmolive India Ltd.
- CavinKare
- Marico etc.
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