What is the full form of FMCG

FMCG: Fast-Moving Consumer Goods

Fast-Moving Consumer Goods, or FMCG, are also known as consumer packaged goods (CPD).

These are products that are sold quickly and are often not long-lasting. Consumer Packaged Goods is another name for it (CPG).

The examples of FMCG products are,

  • Soft drinks
  • Processed foods
  • Cosmetics like eyeliner, lip balm, Batching Soaps, deodorants.
  • General using products like toilet soaps, toilet paper, shower cap, face towel
  • The over-the-counter drugs (OTC) etc.
  • FMGC goods have a short shelf life and are routinely changed or sold after a few days, weeks, or months.
  • Although the profit margin for FMGC items is very modest, they are often sold in big quantities, resulting in a good overall profit.
  • The success of fast-moving consumer goods largely depends on distribution network, brand equity, marketing, and understanding of consumer behaviour or demands in current situation.
  • The FMCG business is the 4th largest sector in the Indian economy. It creates 5% of the total factory employ service in India.
  • Growing awareness, easier access to products, and changing lifestyles are all factors contributing to the sector’s rise.

Characteristics of FMCG products

1) From the consumers’ perspective:

  • Use is required.
  • Purchases made frequently
  • Low cost
  • There is no need to select.
  • There are numerous options available.

2) From the marketers’ perspective:

  • Low margin
  • High distribution network needed
  • Daily delivery

Top Indian FMCG Companies

  • Himalaya Healthcare Ltd.
  • Nirma
  • Hindustan Unilever
  • Amul
  • Pidilite Industries
  • Zydus Wellness
  • Haldiram’s
  • Dabur India Ltd.
  • Emami
  • Britannia
  • ITC
  • Parle Agro
  • Colgate Palmolive India Ltd.
  • CavinKare
  • Marico etc.

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