Avenue Supermarts Limited, d/b/a (A trade name, trading name, or business name) DMart, is an Indian retail corporation that operates a chain of hypermarkets in India. It was founded by Radhakishan Damani (Rank #87 richest person in the world by Bloomberg Billionaire, 2022) in 2002, with its first branch in Powai’s Hiranandani Gardens
It is sponsored by Avenue Supermarts Ltd. (ASL)
It’s stores in available in almost 72 cities across 11 states in India including Maharashtra, Rajasthan, Karnataka, Uttar Pradesh, Andhra Pradesh, Telangana, Gujarat, Madhya Pradesh, Chhattisgarh, National Capital Region, Tamil Nadu, Daman, & Punjab.
As of 21 November 2019, the market capitalization of DMart is close to ₹114,000 crore, making it the 33rd largest company listed on the Bombay Stock Exchange.
Today in india, approx. 263 supermarket available (Year 2021).
Subsidiaries of Avenue Supermarts Limited
Avenue Food Plaza Pvt Ltd
Align Retail Traders Pvt Ltd
Avenue E-Commerce Ltd
Nahar Seth & Jogani Developers Private Limited
Reflect Wholesale & Retail Private Limited
How does DMart make money?
Volume Sales
It has an advantage because it is a low-cost retailer. Low prices attract more customers to the store, resulting in increased sales volume, inviting more manufacturers to maintain their products in company.
This is a DMart-created cycle that keeps the loop rolling. Its Unique Selling Position (USP) that it sells things at a lower price than the recommended retail price (MRP) which make it profitable and more popular.